Company: Black & White Zebra (BWZ)
Location: 100% Remote / Hybrid (Canada)
Compensation: C$55,000 – C$65,000 + Benefits & Bonus
Role Level: Mid-Level Performance Content
Revolutionize the Future of Work with an Award-Winning Media-Tech Leader
Are you ready to power the content engine of a Deloitte Fast 50 media company? Black & White Zebra (BWZ) is an independent media-tech powerhouse helping millions of professionals succeed in the age of AI. From project management to tech leadership, our portfolio of 15+ publications defines the “playbook for the future of work.”
We are seeking a Content Coordinator who thrives at the intersection of creative storytelling and AI-driven automation. This isn’t just a writing role—it’s an editorial operations role where you will refine the systems that scale global thought leadership.
The Mission: Scalable Content Excellence
As a Content Coordinator, you will manage the end-to-end lifecycle of digital assets. You will leverage in-house AI technology and structured SOPs to produce, upgrade, and optimize content that dominates search engine results pages (SERPs).
1. High-Velocity Content Production
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AI-Augmented Generation: Use proprietary automation and prompts (ChatGPT, Claude) to generate high-quality, high-volume content across BWZ brands.
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System Refinement: Identify “edge cases” and workflow blockers to help our engineering teams improve our AI-native editorial stack.
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Freelance Synergy: Coordinate with external contributors to ensure a seamless delivery pipeline.
2. Performance Optimization & SEO Upgrades
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Scaled Content Refresh: Execute monthly and quarterly upgrade cycles to improve structural SEO, readability, and user experience (UX).
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Data-Driven QA: Ensure every piece of content meets strict internal linking frameworks and keyword density standards.
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Keyword Dominance: Focus on driving pages into the Top 3 rankings for primary target keywords.
Your Expertise (Qualifications)
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Editorial Professionalism: 1+ years in content coordination, digital publishing, or performance marketing operations.
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AI Fluency: Comfortable navigating AI tools as part of a structured editorial process (AI-human hybrid workflows).
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SEO Fundamentals: Solid understanding of on-page SEO, internal linking strategies, and search intent.
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Tech Stack: Experience with WordPress, Airtable, and SEO tools like Ahrefs or Clearscope is a major advantage.
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Operational Mindset: Highly organized with a passion for following and improving Standard Operating Procedures (SOPs).
Why Join Black & White Zebra?
We combine the agility of a startup with the stability of a market leader. Our accolades include:
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Globe and Mail’s Fastest Growing Companies (#30)
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Deloitte Technology Fast 50â„¢
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Canada’s Top Small & Medium Employers
Benefits & Perks:
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Flexible Remote Work: Work from anywhere in Canada.
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Comprehensive Wellness: Health, dental, and vision benefits plus a discretionary bonus program.
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Growth Culture: Professional development opportunities in the rapidly evolving field of AI-native media.
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Impact: Join an international team of 70+ innovators shaping professional education for millions.
How Success is Measured
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Velocity: Meeting publishing targets for new and upgraded content formats.
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Traffic Impact: Demonstrable growth in GA Users (Organic Traffic) for your assigned publications.
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Ranking Success: Converting content into Top 3 positions for high-value industry keywords.
Ready to Lead the AI Editorial Movement?
Black & White Zebra is an equal opportunity employer committed to diversity and inclusive growth. We celebrate the unique backgrounds that make our team iterative and impactful.
Apply today to join the leaders of the Digital Experience revolution.



